UCLA Football | Fall Camp
Filmed and edited pieces throughout fall camp for the various position groups. With new coaching staff and players, I worked to show off the personality and environment of UCLA Football.The time I spent with the team during fall camp was instrumental to our success as a content department. Before starting at UCLA, the content team didn’t have access to the team, benches, or locker-room on game days. I built trust with the coaches and staff by setting up meetings to discuss content opportunities and establish plans for collecting content. I worked with the coaches for each group to select music and styles they wanted for their videos.The Specialists was our final group, a unique bunch of guys; they wanted a mixture of comedy but also the emotion of The Dark Knight.UCLA Football | Games
Filmed and edited real-time pieces throughout the season. Working with our creative content team we covered everything from the Kicks of the Game to touchdowns and their bench celebrations. This is where the time I spent during the offseason building trust and relationships with the coaching staff paid off in access to the players, benches, and locker-room on game days. UCLA Football | NFL Draft and Pro Day
Created content for UCLA Athletics and UCLA Football social accounts as well as highlights for the players.UCLA Football | USC Game Campaign
Edited pieces to promote the biggest game of the year for UCLA Football, the USC rivalry game. With less than two weeks until USC came to the Rose Bowl and a limited number of tickets being sold, the marketing department asked us to create Facebook and Instagram Ads that could be used to promote the game. Using some of the greatest highlights from past UCLA vs USC games, I used a mixture of typography and motion to help bring the game footage to life. We ran a countdown from 5 days until the day before game day on social media with links to purchase tickets. The ads finished with over 350 purchases.UCLA Football | Pac-12 Media Day
Covered Pac-12 Media Day in Hollywood. Created live behind-the-scenes content for our fans during both media days.UCLA Football | Social Media Highlights